UK fashion SMEs are invited to apply for the fashion adaptor programme 2025, hosted by the European Institute of Innovation and Technology (EIT) Culture & Creativity. It is a 10-week training programme designed to help brands transition from conventional production to circular, resource-conscious models. It aims to support SMEs to set measurable goals and build a practical roadmap for transformation via mentoring, peer collaboration and a digital circularity tool. Although the programme does not offer financial support in 2025, the travel costs will be covered to attend the final event.

The deadline for applications is 2 September 2025 at 6pm Brussels time / CET.

Applications are welcomed from SMEs that:

• are established in an EU Member State or Horizon Europe associated country (UK companies are eligible to apply)
• meet the European Commission’s SME definition
• are developing circular solutions aligned with EIT Culture & Creativity’s challenges
• already have products available through stockists or direct-to-consumer channels
• have a sound financial plan for 2026/2027
• Up to two representatives per SME can participate in mentoring, coaching and peer sessions. It is expected the cohort will include up to 30 SMEs.

The programme involves:

• seven mentoring and coaching sessions
• peer-to-peer collaboration with fellow SMEs
• use of a digital circularity tool to input real data, benchmark performance and test scenarios

The curriculum is built around four pillars of capital, quality, globality and material innovation.

It will conclude with a demo day where SMEs showcase their strategies and outcomes.

By the end of the programme, organisers say the SMEs will have:

• a clear strategy for circular transformation
• a structured approach to minimising waste and overproduction
• measurable targets for recycled and regenerative materials
• a roadmap toward durable, repairable products
• transparent impact communication tools
• evidence of social impact across the fashion value chain

Find out more and apply