Workshop: A Marketer’s Guide to Sustainable Storytelling
09 Feb 2026 | 11am - 4:15pm
Member Price Free | Email info@ukft.org
Standard Price Not available
UKFT Head Office: 3 Queen Square, WC1N 3AR, London, UK
Join UKFT and Manon Sennechael, Stakeholder and Partnership Engagement Lead – Retail4Impact (UN Environment Programme), for a practical workshop on how to communicate sustainability with accuracy, creativity and confidence.
In this practical half-day workshop, we’ll explore how marketing, content and communications teams in UK fashion and textiles can build trust and loyalty through clear, compliant and compelling sustainability messaging.
Learn how to strike the balance between creativity and compliance, ensuring your campaigns, product pages and brand content meet both regulatory standards and audience expectations.
Bring along a product page that features sustainability messaging, and work through it with experts and peers to refine and strengthen your approach. You’ll leave with practical guidance, examples and tools you can apply immediately to your own communications.
This workshop is designed for marketing, content, communications and e-commerce professionals, as well as brand founders, working in UK fashion and textiles who want to sharpen their sustainability communication strategies.
Join us to:
- Understand what makes a sustainability claim compliant and what to avoid
- Translate complex sustainability data into accessible, brand-aligned messaging
- Integrate authenticity and creativity without crossing compliance boundaries
- Connect with peers facing similar challenges across fashion and textiles
Note:
- Please only book if you are sure to attend as space is limited.
- Two tickets maximum per company.
- You must be a member of UKFT to register.
About
Manon Sennechael
Manon Sennechael is a recognised sustainability expert. She began her career in PwC’s Sustainability Practice, working closely with leading organizations to enhance their environmental and social performance. She later co-founded her own consulting firm, InOff Plastic, advising companies on strategies to reduce their reliance on single-use packaging.
Today, within the One Planet Network (hosted by UNEP), she leads business engagement across several flagship initiatives, including the Retail4Impact Initiative, helping advance more sustainable consumption and production practices worldwide.
Retail4Impact
Retail4Impact aims to unite the retail sector in providing credible, trustworthy product sustainability information at the point of sale, to inform consumer behaviors and choices towards sustainable consumption. The inaugural edition enabled 8 leading retailers, food producers, textile and cosmetic brands to strengthen some of their product green claims in line with the UNEP Guidelines for Providing Product Sustainability Information.