UK fashion brands: Selling to China on WeChat

Are you interested in selling the vast Chinese market via WeChat but don’t know where to start? Join UKFT as we explore the creation of a dedicated UKFT multibrand platform on the largest social commerce platform in the world, which boasts over 1.2 billion monthly active users.

Gateway O will give an insight into the Chinese digital world and its low-threshold solution to promote and sell your brand on a bespoke UKFT multibrand platform via the largest social commerce platform in China WeChat.

Why now?

Covid-19 has led to a surge in online spending around the world, with a massive shift from physical stores. Online sales in China were a major route to market even before the pandemic but we have seen this move reinforced. The future of ecommerce in China is strong, perhaps even stronger in China than in the West. The market is already much larger and more creative, with technology companies combining e-commerce and social media to become an online shopping environment for 850 million digital consumers.

This presents attractive opportunities for fashion, footwear and accessories companies to sell to China from the UK as most Chinese consumers use WeChat to research new products and to buy them. Online via WeChat is an essential low-risk first step to enter this huge market. Gateway O is already working with a number of national groups and UKFT is talking to Gateway O to set up its own UKFT multi-brand platform. An important first step in this is to assess the appetite from industry.

Interested in finding out more?

Join the webinar organised by UKFT on October 15 from 10am to 11am.

(UKFT members receive free access, UKFT Rise subscribers receive 75% off. Please contact info@ukft.org for your exclusive code).