Please join us on 26 May when we’ll be joined by UKFT Rise Ambassadors and co-founders of the fast growing fashion brand, Pretty Lavish, to discuss how to build strong social media engagement and brand awareness.

Sister duo, Stephanie and Samantha Frost launched Pretty Lavish back in 2013 out of the back of their living room. It is now a worldwide recognised fashion brand, best known for their sophisticated occasionwear, luxury knitwear and more recently their sleek and modern bridesmaid’s collections. Their in-house designed collections consist of timeless trends and each piece gives the impression of thought through and considered outfit choice. In 2019 Pretty Lavish was nominated by Drapers for the ‘Young Fashion Brand of the Year’ award.

If you have dreams of launching your own fashion label and want to make sure you hit the ground running, or you have already launched but feel like your brand identity and customer engagement is lacking, then this is the webinar for you!

The way in which customers shop has completely evolved. No longer restricted to only shopping from their favourite brand on the high street, customers can purchase from all of their favourite brands by a click of the button from their online devices. This is why it is so important to make sure you are creating a strong brand identity that engages with customers in every aspect. Customers are able to watch and shop your brand 24/7 and whilst it’s important to use bloggers and influencers who represent your brand and what it stands for, it is extremely important to understand who your customer base is and engage with them effectively.

Topics to be covered are:

• The importance of creating a strong brand identity and the fundamentals to do this.
• Successful ways in which you can build brand awareness.
• Understanding who your customer is.
• Bloggers and influencers, how to find the right people to represent your brand.
• How to engage with your social media following effectively and convert them into customers.

Date: 26 May 2021

Time: 10:30 – 11:30

Location: Webinar via Zoom (a link will be sent to you prior to the event)

Tickets: £20 (UKFT members receive free access, UKFT Rise subscribers receive 75% off tickets. Please contact faye.williams@ukft.org for your code)