This webinar will dive into why Generative Engine Optimisation (GEO) is now a key topic for UK fashion and textile businesses.

Customers, buyers, press and partners increasingly use ChatGPT and other AI tools to find brands, suppliers and services across the fashion and textile industry. With over 400 million weekly active users, ChatGPT alone holds 75% of the AI search market, and Gartner predicts traditional search traffic will drop by 25% in 2026. The chances are your business isn’t showing up in these AI-generated answers, but your competitors might be.

Join our upcoming webinar with UKFT associate partner Push, AI specialists working at the forefront of AI-led marketing and search. This UKFT member-exclusive session will introduce you to Generative Engine Optimisation (GEO), the emerging discipline that helps businesses show up in AI-generated search results, and show you what ChatGPT and other AI tools currently say about your business, and what you can do about it.

The session will include:

• An introduction to Generative Engine Optimisation (GEO)
• The role of AI assistants and large language models in surfacing, prioritising and referencing content
• Key differences between AI-driven search and traditional search optimisation
• Brand presence and content visibility in generative search environments
• How to manage emerging risks around accuracy, trust and reputation

Who is this for?

• Marketing and digital professionals
• Brand founders, directors and senior leadership
• Sustainability and compliance teams
• Sales, commercial and business development teams

About Push

Push is at the forefront in the use of AI in marketing driving rapid growth whilst delivering better return on investment for clients. Push has developed its own AI processes and tools to drive improvement in every aspect of marketing. Push provides training, consultation as well as delivery and ongoing management of marketing campaigns.