In the extremely competitive world of fashion and textiles, unique design alone might not be enough to grab the attention of customers. Increasingly the brand’s story and identity plays a pivotal role in its success.

Conveying the brand’s philosophy and ethic in an enticing manner whilst engaging the consumers in organic manner are the foundations of storytelling and form the basis of all PR activities. Working with a PR agency can help to manage the way your customers see and perceive your brand, grow your brand awareness and ideally convert to sales. Agencies can help protect, enhance or build your brand’s reputations through the media, finding the positive messages and translating those messages into exciting media stories. Social media influencers are also an integral part of these types of activities and can overnight elevate a brand’s status. Conversely many start – up brands find it difficult to ascertain what is the best promotional strategy and how to allocate their funds to ensure maximum impact.

We are thrilled to be joined by iconic milliner Piers Atkinson, and David Evans from hugely popular menswear blog Grey Fox, who will discuss the following topics:

• How to effectively work with an influencer
• Collaborations on social media
• Communicating with the consumer – how to ensure the right engagement
• What can a PR agency do for a growing brand – long term commitment vs individual projects
• Defining and tapping to the right audience

MORE SPEAKERS TO BE ANNOUNCED

After the seminar there will be an opportunity to network with fellow delegates, complimentary drinks will be served.

Tickets are free for UKFT members, booking required with a limit of 2 tickets per person.