UKFT member Coco de Mer celebrates female empowerment through luxury lingerie
25/04/2025
UKFT member Coco de Mer is a luxury lingerie and sexual wellness brand that places the female perspective on pleasure at the heart of its collections. Scroll down to find out more.
Founded in 2001 by Owner and CEO Lucy Litwack, the female-led and female-owned luxury lingerie brand is renowned for its bold positioning, elegant design and commitment to celebrating female sensuality.
Coco de Mer’s luxury lingerie collection features intricately designed bras, knickers, suspenders and nightwear. The brand’s wider offering spans sensual accessories, pleasure and intimate wellness products designed to inspire confidence and reframe the conversation around female desire.
“Female pleasure exists in so many forms. We believe that shooting through the female gaze and giving women the confidence to choose how they want to be perceived is inspiring to women everywhere.” – Lucy Litwack, Owner & CEO.
As a long-standing advocate for female empowerment and sensuality, Coco de Mer continues to challenge conventions in the luxury fashion and intimate wellness space. Lucy said:
“We believe that from art to culture, education to pornography, the female perspective on pleasure in all its forms is little discussed or truly understood. And yet, from general happiness and confidence, to deepening and nurturing our relationships – and a fundamental appreciation of ourselves – knowing and owning female pleasure and sensuality can be life-changing.”
The female gaze is a core pillar of Coco de Mer’s identity, shaping both its creative direction and brand values. This philosophy is reflected in the brand’s commitment to working exclusively with all-female teams on its photoshoots. “The female gaze is hugely important, even more so with intimate items such as lingerie,” said Lucy. “And this is why we always work with all-female teams for shoots.”
By prioritising female-led creativity behind the scenes, Coco de Mer ensures that its collections are presented in a way that resonates with women, on their own terms.
“Women’s sexuality runs so much deeper than how the male gaze perceives it – it is a deeply personal connection women have with themselves first, before any partner. “
“Female pleasure exists in so many forms – we believe that shooting through the female gaze and giving women the confidence to choose how they want to be perceived is inspiring to women everywhere.”
Coco de Mer is also recognised for its collaborations merging fashion, culture and advocacy. Over the years, the brand has worked with cultural institutions, global causes, and high-profile creatives, using partnership as a vehicle for business growth and brand storytelling. Lucy said:
“From cultural institutions such as The V&A Museum and Sotheby’s Auction House, to foundations and causes such as Desert Flower Foundation and The Five Foundation, to cult hits like Killing Eve, to individuals such as Helena Christensen, Pamela Anderson, Charli Howard and Julia Restoin Roitfeld, we continue to develop partnerships that are greater than the sum of their parts as a strong driver of creative evolution, business growth, and industry innovation.”
Coco de Mer was awarded the Butterfly Mark by Positive Luxury in 2023. Granted to brands undergoing a comprehensive assessment across international agreements, global frameworks and standards including the UN’s Sustainable Development Goal and the UN Global compact, it recognises their work to meet higher sustainability standards.
Lucy added: “Underpinning all our goals for Coco de Mer is a deep belief in championing women’s causes. We currently work with multiple NGOs and activists in the fight against FGM, a cause that is very close to our heart.”
Discover Coco de Mer and explore how luxury lingerie and intimate wellness can empower and inspire women:
Coco de Mer, on becoming a member of UKFT
“We have known and been supported by UKFT for many years and I am delighted that we are now Plus members so that we can rely on the expertise of their team to navigate the many challenges of running an international business. I’m sure the tailored support will be invaluable in ensuring that we remain compliant with all existing and upcoming regulations and, as a small team, knowing that we can call on them on a wide range of issues from sustainability to marketing, is priceless.”
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