UK fashion, jewellery and accessories brands are invited to join a retail trade mission to China this November with the Department for Business and Trade (DBT).

The mission focuses on the premium and luxury retail sector encompassing lifestyle, home decor, jewellery, fashion and accessories.

The programme includes:

• Opportunities to explore China’s retail and ecommerce landscape in multiple cities.
• Tailored 1:1 meetings with buyers.
• The opportunity to meet potential Chinese partners, including retailers, duty free operators, shopping malls, distributors and ecommerce platforms.
• Meetings with industry experts to understand the latest in-market trends.
• Participation in a product showcase and networking event in Shanghai.

China is the second largest economy in the world and the largest market in Asia for UK consumer goods. It can be a complex but rewarding market, therefore this trade mission is aimed at experienced exporters looking to enter China and those looking to increase their market presence with a turnover of more than £500k.

The cost of participation is £1000+VAT. Delegates are required to cover their own flights, accommodation and sustenance, plus transport between cities. DBT will coordinate the programme and arrange local in city transport.

The deadline to register an expression of interest is 4 September 2024.

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