UKFT’s Brits in Paris campaign at the Spring/Summer edition of Paris Fashion Week brought together over 80 British Brands across all the trade shows, multi-brand showrooms and private showrooms, at what is renowned as the key womenswear event of the season.

Companies taking part in UKFT’s Brits in Paris campaign reported that buyers from Japan and South Korea were back in force as were those from Europe, North America and the Middle East. It was especially encouraging to see buyers from Taiwan, Hong Kong and China also start to return.

As well as supporting brands at the event UKFT ran a successful digital engagement campaign with international buyers, produced the indispensable digital Brits in Paris map and hosted a drinks party for brands and buyers at the leading Paris trade fair Tranoi.

Paris Fashion Week is the final event of the season in UKFT’s Global Brands campaign, which showcases and promotes UK fashion and textile brands across the world. The campaign is supported by the Department for Business and Trade.

UKFT Global Brands

Scroll down to see the highlights of Paris Women’s Fashion Week:

Alex Monroe at Paris Fashion Week.

Paris Fashion Week.

En Shallah at Paris Fashion Week.

Tranoï, UKFT and DIT event. Mahdi Aridj Photography.

Tranoï, UKFT and DIT event. Mahdi Aridj Photography.

Tranoï, UKFT and DIT event. Mahdi Aridj Photography.

Hope Macaulay at Paris Fashion Week.

Misa Harada at Paris Fashion Week.

Yuhan Wang at Paris Fashion Week.

This is part of UKFT’s Global Brands campaign, which showcases and promotes UK fashion and textile brands exhibiting at events across the world. Click on the link below for more details on UK designers at international fashion weeks and major buying events from Chicago to Paris and Milan:

UKFT Global Brands