The UK Fashion & Textile Association (UKFT) will accompany over 20 UK lingerie, swimwear and activewear brands to the January 2024 edition of Salon International de la Lingerie, Interfilière, Who’s Next and multi-brand showrooms during Paris Women’s Pre-Fashion Week from 17 – 22 January 2024 with some of the showrooms stating on 17 January.  

13 UK lingerie brands will be showing at Salon International de la Lingerie and Interfilière at Paris Expo from 20-22 January. These include: Coco de Mer, championing female pleasure since 2001 with a sensual range of luxury lingerie and erotica; Cyber Jammies with soft and comfortable nightwear for the whole family; British designed luxury lingerie consciously crafted and designed to last from Fleur of England; and revolutionary foundationwear, shapewear and athleisure from Heist Studios. Returning to the show is London Contour Experts, founded by renowned British swim designer Nichole de Carle with manufacturing and business support for British and international brands. Peachaus will be showing well-constructed and planet-friendly underwear, sleepwear, leggings and jeggings.  

Fleur of England

Playful Promises returns to Salon de la Lingerie, where it made its export debut, with a range of quirky, sexy lingerie and all things playful. Posie Lingerie will be showing delicate luxury foundationwear and lingerie ethically manufactured in the UK with a soft colour palette. Roshni Desai will be launching her lingerie and jewellery collection and Scarlett Gasque will be launching her collection of luxury basques, corsets and robes. In Interfilière, Pongees specialises in natural and dyed luxury silks (which meet OEKO-TEX standards) with a minimum order of 1m. At the show, top sellers are expected to be crepe backed stretch satins, chiffons, georgettes and tulles. Pongees says EU customers with a VAT/EORI number will receive their orders free of additional import charges, as pre-Brexit.  

At neighbouring Who’s Next, Wacoal Europe will be one of the larger stands in the show with its new range of wired and unwired bras, sportswear and shapewear. They will be joined by Cotivision Jewellery, which is perfect for the beach. Dora Larsen will be showing comfortable and ethically produced lingerie and foundation garments and One Hundred Stars will be exhibiting luxury screen printed scarves, kimonos and kurtas.  

One Hundred Stars

There are plenty of other examples of UK lingerie, swimwear and athleisure collections outside the main shows in Paris’s multi-brand showrooms. These include: Cosheroom pyjamas and luxury sets with and without ostrich feathers (!) and bodysuits, swimwear and beachwear at AG-ENCY Showroom and sunglasses from DMY by DMY at The Alphabet Showroom. On the Island is showing its exclusive printed “Beach to City” resortwear in a sophisticated colour palette at Arddun Agency. Meanwhile, Juicy London are returning with the Dirty London collection at Cube_Showroom. Finally, Emma Jones Showroom on Avenue Hoche will be offering jewellery by Bonbon Jewellery and activewear from Red Run.  

UKFT’s work in Paris is supported by the Department for Business and Trade (DBT), enabling it to coordinate and promote the strength of British Lingerie and Swimwear as part of its “UKFT Global Brands” campaign. UKFT will be running the Discover British Brands in Paris social media campaign, highlighting the different companies across all the Paris shows and showrooms and offering a useful map to point buyers in the direction of British companies wherever they are showing.  

Click on the link below for more details on all of these collections, the showroom locations and opening dates:

FIND BRITISH BRANDS IN PARIS

London Contour Experts

UK highlights at Paris Fashion Week this season include:

Fleur of England at Salon International de la Lingerie:  

“At Fleur of England, we continue to commit to our values of craftsmanship, fit, quality, and sustainability. Our exceptional pieces are designed in Bristol, UK and crafted in Portugal, featuring bespoke hand-drawn embroideries, 24 Carat-gold plated hardware and a focus on the finer details. This season sees the introduction Fleur du Jour, a celebration of the modern woman, and feminine energy redefined. This versatile collection seamlessly transitions from day to night, with an extra touch of luxury woven into every detail. Fleur Du Jour indulges in the concept of slow fashion, a collection that transcends trends and embraces timelessness, the ultimate in luxury for the lover of silk, and where the details matter.” 

London Contour Experts at Salon de la Lingerie:  

“London Contour Experts is thrilled to join Jos Berry and the Concepts Paris team at Salon de la Lingerie and Interfilière Paris 2024. Our collaboration with the trend forecasting agency offers unparalleled consultancy for bodywear fashion brands on design, sourcing, manufacturing and campaign management – building and repositioning brands led by a team of industry innovators.” 

Pongees at Interfilière Paris:  

“Pongees specialises in natural and dyed luxury silks (which meet OEKO-TEX standards) with a minimum order of 1m. Top sellers include crepe backed stretch satins, chiffons, georgettes and tulles.” 

Pongees

One Hundred Stars will be returning to Who’s Next:   

“One Hundred Stars is an independent womenswear brand that specialises in creating innovative prints inspired by historical influences. Key to One Hundred Stars ethos is their ethical and sustainability promises, following the highest industry standards across their entire production processes. Favoured by celebrities and stocked by key department stores across the world this family run British brand is one to watch in 2024.” 

UKFT’s Discover British Brands in Paris map and social media campaign will highlight the range and quality of UK companies showing in Paris this season.  

Paul Alger MBE, Director of International Business at UKFT, said:  

“This is the largest UK lingerie and swim presence in Paris at this time of year since the pandemic. It is wonderful to see some very exciting and successful UK lingerie and swim collections returning to Paris at the Salon International de la Lingerie and Who’s Next, where many of them first made their international debuts with UKFT many years ago! The offer is not limited just to the Porte de Versailles as Paris is teeming with innovative products in its many pop-up showrooms. Our Discover British Brands in Paris Map is on hand to help buyers and press find these and the other 120+ brands showing in Paris this season.” 

Follow UKFT on Instagram @ukftorg and discover our Global Brands campaign to find out more about the British brands showing in Paris. Find UK brands at events, showrooms and catwalk shows in and around Paris Fashion Week, using the Discover British Brands in Paris map:

DISCOVER BRITISH BRANDS IN PARIS – MAP