Circular commerce plug-in Birl simplifies resale for brands and their customers: Member spotlight
10/11/2025
UKFT member Birl, a resale plug-in helping fashion and sports brands unlock new revenue from resale, recently announced two new partnerships with global affiliate platform Awin and Premier League Football club West Ham United. Scroll down to find out more.
UKFT member Birl is a resale plug-in that helps fashion and sports brands, clubs and retailers unlock new revenue from resale. This plug-and-play circular commerce solution can be integrated seamlessly to a brand’s website. It allows customers to trade in pre-loved items for instant credit, redeemable through the brand’s own store (online or in-store).
“Birl was launched in 2023 with the idea of simplifying resale for brands and their customers,” said the team at Birl. “The word Birl means to spin or whirl; we chose this to emphasise the speed and circularity of our solution.”
To simplify the full resale process, Birl manages everything including logistics, AI-powered verification, pricing, resale, upcycling and customer support.
“Using our experience in brands and retail, we knew the challenges and resources required to implementing most new solutions. So, we created Birl with a simple integration that’s designed to not only increase brand loyalty but also provide a new, tangible revenue stream for brands and help them continue to benefit from all of the value they created when bringing a product to market.”
Birl announces partnerships with Awin and West Ham United
Birl recently announced two new partnerships with the global affiliate platform Awin and the Premier League Football club West Ham United. With Awin, Birl supports brands with launching resale programs quickly, reaching global customers and measuring results through the affiliate marketing ecosystem.
In collaboration with Birl, West Ham United became the first Premiere League club to launch an innovative shirt trade-in. This marks a significant step towards reducing waste in football, whilst supporting a more sustainable future for the game.
“We’re proud of the progress we’ve made so far here at Birl and working with the likes of West Ham United or Awin, and tapping into their already well-established brands, networks and expertise will only push us further and faster.”
About Birl’s resale plug-in
- Drive New Sales Instantly: Our instant credit encourages customers to convert immediately – average time to next purchase: just 6 minutes.
- Zero Operational Impact: We manage the entire resale process for you.
- Full Control: Choose where your items are resold—your own marketplace, premium platforms or rental partners.
- Revenue Share: You earn a % share of every item resold.
- Fast Turnaround: 60% of items sell the same day as listing across our brand partners.
- Support Your Sustainability Goals: Keep items in circulation and cut emissions—helping you move closer to net zero
Get in touch with ryan@wearebirl.com to arrange an intro call or a demo.
Discover Birl online:
Birl, on becoming a member of UKFT:
“We’re delighted to join UKFT and be a part of the largest network for fashion and textiles! Together, we want to inspire brands and consumers to embrace circular consumption, driving change one trade-in at a time. We imagine a world where every product finds a second life—fully used, repurposed, or recycled. Along with UKFT We aim to make Birl the global leader in resale, empowering brands to own the future of circular commerce.”
Not yet a member? Join UKFT to access expert guidance, market insights, trade support and industry connections that help your business grow in the UK and worldwide.