UKFT member Picture Book Fashion is delighted to announce that one of its brands A*Dee has been awarded Kidswear Brand of the Year from the prestigious Drapers Independents Awards 2021.

A*Dee is full of specially-designed, beautiful prints and caters for girls aged 2-14 years. The brand, which was formed in 2012 and is now sold in some of the finest boutiques across the UK, Ireland and The Netherlands, is going from strength to strength.

The company said that girls love A*Dee for their bold prints and the perfectly matching outfits, accessories and jackets, while parents love the brand for the exceptional quality.

Picture Book Fashion is known for its unrivalled support of the high street and independent boutiques, and this was something the award judges picked up on.

“This winner has become a firm favourite amongst independents for its bold prints and statement colours,” the Drapers Independents Awards judging panel said. “The label has stepped up to help support independent stockists throughout the pandemic, offering marketing packages and promotional materials to help sell its products online.”

Andrew Molloy, director of Glasgow-based Picture Book Fashion, said: “It is so exciting to win this award. A*Dee has been our baby for almost ten years and our team has put so much into this, and all our brands. Thanks to all our retailers for supporting us and we hope to delight you for years to come.”

To find out more about Picture Book Fashion’s brands, visit www.a-dee.com and www.mitchandson.co.uk.

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Picture Book Fashion is a UKFT member. Interested in UKFT membership? Find out more here.