UKFT held a webinar on 12 August to find out more about the new virtual tradeshows on NuOrder from the organisers of PROJECT, MAGIC, COTERIE, MICAM Americas and CHILDREN’S CLUB.

Informa is a well established organiser of the main commercial market week shows in New York and Las Vegas and this season they have taken the decision to go virtual with NuOrder. This news is especially important as a number of larger US retailers have also teamed up with NuOrder this season.

We hear from NuOrder about how the platform works and which retailers they are working with. We also hear from the Informa team about how they will be creating, curating and promoting the virtual show and building their communities to ensure that buyers can discover new brands at the virtual trade fair and work with their established brands. There will be a chance to ask questions.

UKFT believes this will be especially important for all UK brands looking to promote their products in the US, both those already in the market and those looking to enter it. In particular, the virtual platform will be attractive for companies concerned about the costs of showing in New York City. Virtual platforms also have the potential to attract a wider audience than physical shows so this may also be a good potential route for other international markets including Europe, Japan and the Far East.

The webinar is available to watch back. Contact info@ukft.org for the password.

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