Alosh London is a contemporary fair fashion and lifestyle brand, constructed around the concept of spreading positivity through clothing.

Based in London, the brand uses the psychology of colour and name to evoke positive feeling in the wearer.

Alosh believes that what you wear gradually shapes your identity. This is why each garment has been given a positive name for the wearer to embody. The aesthetic and sensory feedback from their collections reinforces positive attitudes and self-belief; designs are effortless, playful and vivaciously stylish.

The brand is easily recognisable with its use of bright colour that gives your wardrobe a breath of fresh air and a boost.

Shola Ajayi launched Alosh London to reflect her larger than life personality. After being asked by friends and acquaintances often what her secret was to her exuberant personality, she decided to share herself through her designs. ‘Alosh’ is Shola spelt backwards.

Garments are designed and manufactured in London to reduce carbon footprint, monitor quality and for honest work and pay.

Website: www.aloshlondon.com
Instagram: @alosh.london