Bloomin’ Sexy is a pioneering lingerie brand that believes comfort and sexiness can harmoniously coexist. Carol Westwood and Jill Mudge formed the company to provide women with a sensual alternative to anti-chafe underwear that is often uncomfortable or functional but plain.

Bloomin’ Sexy underwear is crafted from exquisite lace, soft stretch Italian satin and fine mesh that softly caress the skin, celebrating the sensuality of feminine curves. With the longer leg, and unique satin inner thigh panels, the garments combine comfort, practicality and allure. The satin panel prevents thigh chafe, feeling slinky and luxurious to wear. The garments are practical, washable and comfortable. The knickers have a 100% cotton gusset.

This underwear is fundamentally not shapewear. Bloomin’ Sexy are making a statement about body confidence, championing the natural beauty of women’s various shapes and sizes as opposed to sculpting and constricting them. The current range features four designs: Romance, Spirit, Classic and Vintage. Jill’s designs are influenced by an array of different styles, ranging from the organic splendour of cascading lace flowers of Romance to the clean, crisp lines of Spirit contrasting fine mesh with Valenciennes lace edging. Classic has a 1950s pinup feel with cheeky faux suspender-style, reminiscent of those worn by the screen sirens of the era, and Vintage with its pretty lattice leg trim to give an appeal of Victoriana and days gone by.

All designs are available in black or white, UK sizes 12 to 30.

Website: www.bloominsexy.com
Instagram: @bloominsexylingerie