More than 30 UK childrenswear brands will be launching their latest collections in Florence for the 90^th edition of Pitti Immagine Bimbo, from 16-18 January 2020.

The show features a huge array of childrenswear brands from designer labels to emerging contemporary labels, encompassing lifestyle and accessories.

This season, brands including Mori, Toastie and Toby Tiger can be found in the Ecoethic section, while buyers can view the new collections from Dotty Dungaries, Frugi and The Bonnie Mob in KidzFIZZ. In Apartment, Belle Enfant, Caramel and Jem + Bea will be present alongside The Middle Daugter and Raspberry Plum. Fancy Room will be home to Blade and Rose, Cute Cute and Pigeon (pictured above), and Sport Generation will host Fabric Flavours, It’s In My Jeans and Tom Joule. Dinoski will be attracting attention with yellow bus, found in the outside space at the show.

View the full UK exhibitor list

Toastie – showing at C8 Ecoethic – Padiglione Centrale – Top Floor

Outerwear for the Tiny Explorer: Responsibly sourced down puffer jackets and soft shell waterproof raincoats. Technically designed to keep children with curious minds cosy and warm so they can free their adventurous spirit without being weighed down by uncomfortable, bulky outerwear. Functional, fashionable and comfortable clothing for children.

Toby Tiger – showing at B12 Ecoethic – Padiglione Centrale – Top Floor

We’re the UK’s best and brightest organic childrenswear company, specialising in fun appliques and timeless designs that can be worn again and again. Our organic clothes are instantly recognisable: whether it’s our signature stripes or soft, fun character appliques that tell a story for curious little imaginations, they’re bound to raise a smile on faces of kids and grown-ups everywhere. From baby bodies, dribble bibs and knot hats to sleepsuits, dungarees and party dresses, every design is mindful of practicality and comfort. Whether it’s colourful easy poppers, adjustable shoulder straps or super soft reversible fabric, they’ll keep little ones happy and be your go-to outfits again and again.

Jem + Bea – showing at 6 Apartment – Lyceum – Piano Terra

Multi-award winning luxury accessories brand Jem + Bea was launched in 2015 by friends Dominique Hughes and Rebecca Da Silva Lima. Unable to find a desirable changing bag on the market when looking for themselves, they set about creating a collection that was both covetable and practical for stylish mothers.

Before launching Jem + Bea, Rebecca designed for Mulberry, Anya Hindmarch and Burberry and Dominique, who has a serious handbag obsession, came from a law background, which gave them the perfect platform to start the brand.

In keeping with the first style that was brought to market – the now iconic Jemima Bag – each new bag is designed to be modern, fashion-led and luxurious, offering something different, such as a mini clutch, a fresh colour way or a hands-free option. As a wardrobe staple, Dominique and Rebecca believe bags are an indispensable part of your style, identity and personality, so why should a changing bag be any different?

The Middle Daughter – showing at 10 Apartment – Lyceum – Piano Terra

The Middle Daughter is exclusively a girls wear brand for ages 2 -14 years. The concept is to create fashion-forward pieces with a minimal aesthetic, offering a modern wardrobe for the fashion-savvy girl.

The distinctive handwriting of the former brand will be evident yet imbued with this pared-back spin, as is the mindset; less obsessive about building an empire and more inspired to unleash this new girl with lashings of mischief!

Blade and Rose – showing at Q5 Fancy Room – Padiglione Centrale – Piano Inferiore

Blade & Rose is a leading British children’s clothing brand specialising in a trendsetting range of leggings and clothing accessories.

Cute Cute – showing at P12 Fancy Room – Padiglione Centrale – Piano Inferiore

Cute Cute was established in 2012 and is a family run business.The brand was founded by Magda Haroon, mother of two based in Wilmslow, Cheshire. Magda and her team of local mums are dedicated to producing high quality handmade baby girl accessories. Each and every item is carefully designed to follow the latest trends and is unique and different – just like your precious little ones.

Pigeon (pictured above) – showing at Q5 Fancy Room – Padiglione Centrale – Piano Inferiore

Pigeon Organics offers a range designed with style, sustainability and global social responsibility at heart. In an ever changing world, we hang on to a few fundamental values. We care out where our cotton comes from and who makes our clothes, and we like to support our stockists and the people who buy and wear our clothes. Whether through our support for charities, using renewable energy in our warehouse and office, or of course the use of organic cotton and our ethical supply chain, our aim is to make a positive contribution to the world that our children will inherit.

David Charles – showing at J6 Pitti Bimbo – Padiglione Centrale – Piano Terra

David Charles is an iconic British brand that specialises in creating luxury girl’s occasion dresses and party dresses. We pride ourselves on translating the freshest designs, fabrics and styles from couture womenswear into adorable children’s designer dresses that are sure to delight and inspire. With unique detailing and design, all David Charles dresses have an exclusive air of glitz and glamour to ensure your little starlet is the belle of the ball, whatever the occasion. Whether your little one has a birthday party, family gathering, wedding or formal event, there’s a David Charles dress for every taste and style.

It’s In My Jeans – showing at Y21 Sport Generation – Padiglione Cavaniglia

We believe denim should be as relevant for kids as it is for grown ups. Which is why we bring together stylish,contemporary and streetwear fashion – giving kids a new level of expression through denim. ​Our designs are inspired from the global denim scene to ensure your little ones don’t miss out on the cool stuff!

​Dinoski – showing at 2 Piazzale Ghiaia – Outside Space (the yellow bus)

Roarsome animal-themed, winter-wear for children aged 1-8 years old. Made from recycled plastic bottles.