The UK Fashion & Textile Association (UKFT) will accompany a group of 45 UK menswear brands at the Italian trade show Pitti Uomo from 16-19 June 2026 with support from the Department for Business & Trade (DBT).

Pitti Immagine Uomo is renowned globally for being one of the largest platforms for men’s clothing, footwear and accessory collections. The show is an important date in the global fashion calendar for menswear buyers and the UK menswear industry. It celebrates men’s fashion and sartorial excellence twice a year at the Fortezza da Basso in Florence.

This season, 45 menswear brands will showcase their collections of clothing, footwear and accessories at Pitti Uomo. These ranges are eclectic, elegant and disruptive. They shine a light on UK menswear fashion’s unique blend of tradition, quality and craftsmanship – also highlighted in UKFT’s short film ‘UK Fashion & Textiles: It’s what we’re made of’ (Watch now).

Margaret Howell will be holding a preview drinks reception for its new Dr Martens for MHL range at its Florence store with support from UKFT on 17 June from 3pm – 6pm. RSVP essential, contact rsvp@margarethowell.co.uk

THE UK EXHIBITORS AT PITTI UOMO (JUNE 2026)

UKFT invites buyers, press and champions of British fashion to connect with iconic and contemporary UK menswear brands and emerging talent showing in Florence. Most companies that exhibited in recent years are set to attend the June 2026 edition of the show, including Babette Wasserman, Baracuta, Barbour, Beorma, Carl Friedrik, Charles Tyrwhitt, Joesph Cheaney, Crockett & Jones, Croots England, Douglas Hayward, Edward Green, Elizabeth Parker, Hardy & Parsons, Harris Wharf London, Invertère, Jamieson’s of Shetland, John Smedley, Loake, Lock & Co Hatters, Mackintosh, Mallet, Mou, Original Penguin, Orlebar Brown, Oscar Deen, Pampeano, Sanders, Superdry, Tateossian London (and Tateossian for Lamborghini), Thomas Pink, Walker Slater, Wax London and Weekend Offender.

New and returning exhibitors for June include: Discothèque, Griffin, Private White VC, Rules of Faith, Seeing Red, Walsh and Zyphor. Simone Rocha is the UK special guest catwalk designer this season.

Discothèque is a luxury fragrance label founded between London and Los Angeles, creating scents inspired by the emotional energy and inclusivity of the dancefloor. Blending layered compositions with a strong cultural identity, the brand captures the spirit of nightlife through fragrances designed, formulated and crafted across both cities.

Based in Devon, Griffin is an eco-conscious fashion studio combining modern luxury, technical sportswear and outdoor functionality. Led by founder Jeff Griffin, the brand has spent over two decades developing limited-edition outerwear and apparel manufactured in Italy, using sustainable fabrics, military deadstock and performance-driven design rooted in utility and innovation.

Manchester-based Private White VC continues a proud British manufacturing legacy from Cottenham House, the city’s last surviving industrial-era clothing factory. Named after WWI Victoria Cross recipient Private Jack White, the brand handcrafts luxury outerwear in England, combining heritage craftsmanship with contemporary refinement.

Rules of Faith is a new-generation luxury project founded by Christopher Donnelly, merging fashion, music and technology through a distinctly British cultural lens. Drawing on decades immersed in movements from punk to acid house, the label balances elevated design with raw authenticity, creating a contemporary vision of UK heritage and subculture.

Founded in Bolton in 1961, Walsh is one of Britain’s most historic footwear makers, renowned for its handcrafted performance shoes and pioneering role in fell running and modern sports trainers. Still rooted in British craftsmanship, the brand continues to blend heritage manufacturing with contemporary collaborations and technical innovation.

Zyphor is a forward-thinking lifestyle footwear brand focused on sustainability, comfort and advanced manufacturing. Combining recyclable materials with low-waste 3D printing and its proprietary HALS v2.0 sole technology, the label creates futuristic footwear designed around movement, individuality and circular design principles.

Special Guest Designer at Pitti Uomo 110, Simone Rocha will present her first independent menswear runway show in Florence on Thursday 18th May (strictly by invitation by Simone Rocha only). Known for her emotionally charged and genre-defying collections, the London-based Irish designer brings together romance, subversion, heritage and craftsmanship in a distinctive vision that continues to reshape contemporary fashion.

Stand locations for the group at Pitti Uomo are available in the full UK exhibitor list.

Paul Alger, UKFT’s Director of International Business, said: ““We are delighted to showcase a dynamic line-up of British menswear and accessories brands at Pitti Uomo 110, spanning heritage craftsmanship, luxury manufacturing, technical innovation and emerging creative voices. From established names to next-generation labels, the UK presence this season reflects the breadth, originality and cultural influence of British fashion today. The addition of Simone Rocha as Special Guest Designer further highlights London and the UK’s continuing impact on the global menswear conversation. Florence remains an essential international platform for these brands, attracting leading buyers, press and industry figures from across Europe, the US, Asia and beyond.”

UKFT’s activity at Pitti Uomo is supported by the Department for Business & Trade (DBT). This is part of our Discover British Brands campaign, which showcases and promotes UK fashion and textile brands exhibiting at events across the world, and continues in Paris at Paris Men’s Fashion Week and Pre-collections later in the month. Click on the link below to find out more:

DISCOVER BRITISH BRANDS