Member spotlight: Splash About acquires leading reusable nappy brand Bambino Mio
10/09/2025
UKFT member Splash About, a leading manufacturer and award-winning baby swimwear, announces its successful acquisition and turnaround of Bambino Mio, which has been at the forefront of the reusable nappy market for over 25 years.
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Splash About, an award-winning global leader in the early years swimwear and learn-to-swim market has today announced its successful acquisition and turnaround of Bambino Mio, which has been at the forefront of the reusable nappy market for over 25 years.
Bambino Mio will operate as a ‘sister’ brand to Splash About, leveraging its operational expertise, innovation and strong multi-channel distribution. With a shared ethos and complementary strengths, the deal strategically positions the brands to accelerate international growth and capture a greater share of the eco-conscious parenting market.
Splash About acquired Bambino Mio from administration in December 2024 and has spent 8 months implementing a decisive strategy that has resulted in returning the business to profitability.
“A deep dive financial diagnostic of the business identified the profit and loss drivers, which in turn resulted in a complete overhaul of the product range – returning to what Bambino Mio always did best; beautiful mix and match designs of eco-friendly developmental products.”
says Group Managing Director Lesley Beach
Lesley continues,
“We have taken this starting point but gone one step further, creating an improved technical spec at reduced cost prices. We are now confident this range of reusable nappies and potty training pants are best in class in their market category – and we will be unveiling our new collection to retailers attending the Kind + Jugend baby and toddler International Trade Fair in Cologne this September.”
Bambino Mio will be showcasing its most commercial collection to date at Kind + Jugend with:
- Improved designs – trend-led prints with mass market appeal
- Enhanced products with performance-led upgrades across both nappies and potty training pants
- Smarter packaging – simplified, recyclable in shelf ready formats for a stronger in-store presence
- Sharper pricing – more competitive and accessible for families while still supporting heathy retail margins
Discover Splash About online:
Splash About on joining UKFT membership:
“We joined UKFT to be part of a dynamic organisation which directly supports businesses operating within the UK fashion industry. It’s beneficial in giving us the opportunity to collaborate and network with businesses within the same space and the UKFT’s expertise in UK, EU and International textile regulations is invaluable, helping us to navigate this ever-changing area.”
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