UKFT member Seasalt increased sales by 13% to £150m for the year ending 1 February 2025, driven by accelerated international expansion, the rapid scaling of partner channels, strong store performance and steady online growth. Revenues at the contemporary Cornish clothing brand have increased by more than £50m over the past three years and have doubled over five years, reflecting a resilient business model and a clear customer value proposition despite ongoing economic uncertainty. Group EBITDA was £11m, a 5% increase on the prior year.

International expansion was a notable driver. Overseas sales accounted for 11% of total revenue, up from 7% last year, supported by investment across channels. The brand opened its first US store on Cape Cod in September 2024 and added a fourth Irish store in Wexford, alongside continued growth in partner-led distribution. Third-party channels, including relationships with Marks & Spencer, Next and Zalando, were the fastest-growing route to market and now represent 24% of group revenue, up from 13%. Zalando recognised Seasalt as one of its fastest-growing brands during 2024.

Store performance remained strong. Sales in bricks and mortar were up 8% year on year, with like-for-like growth of 2% on a 52-week basis following 9% the previous year. All stores open for more than 12 months were profitable. The group invested in new UK sites in Glasgow and Rushden Lakes, relocated its Bristol Cribbs Causeway store, and expanded internationally with the Wexford and Cape Cod openings. Online revenues grew 8%, supported by increased digital marketing and the halo effect from new stores and partner channels.

The year also marked progress on sustainability. Seasalt achieved B Corp certification with a score of 100.2 against a sector benchmark of 80.7, recognising the brand’s founding values and commitment to responsible business practices, and aligning it with a global community of purpose-led organisations.

Chief executive officer Paul Hayes described the period as a year of broad-based growth across stores, online and partnerships, coupled with important milestones in international expansion and sustainability. He noted that Seasalt will continue to focus on partner channels where the company sees significant opportunity, while expanding its own store portfolio in the UK, Ireland and the United States.

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