The UK Fashion & Textile Association (UKFT) has announced that it will accompany more than 140 UK brands to the January 2024 edition of Paris Men’s and Women’s Pre-collection  Fashion Week, where the UK presence provides a significant draw for international buyers from around the world.

Renowned globally for being a key marketplace for high end fashion, Paris Fashion week encompasses a selection of events for menswear, womenswear, lingerie  and jewellery. Running from 17 – 22 January, an exciting mix of UK brands can be found at tradeshows including Man, Tranoï, Welcome Edition and Who’s Next as well as at multi-brand showrooms including The Alphabet, Awaykin, Emma Jones Consultancy and Rainbowwave.  

UKFT’s work in Paris is supported by the Department for Business and Trade (DBT), enabling it to coordinate and promote the strength of British creativity and design as part of its “UKFT Global Brands” campaign. UKFT will be running the Discover British Brands in Paris social media campaign, highlighting the different companies showing in Paris whilst also compiling a useful map to point buyers in the direction of British companies wherever they are showing.  

The menswear offering at Welcome Edition continues to grow with the show now using two locations on rue de la Roquette and rue de Lappe. The show will host 18 different UK menswear brands with Gloverall, Grenson, Invertère, Peregrine and Uskees showing for the first time. The Alphabet and Awaykin also have strong UK representation. The Alphabet has nine UK brands across two venues including Denzil Patrick and Yuhan Wang whilst Awaykin has expanded in a new location on rue Réaumur with 10 UK brands.  

Who’s Next, Impact and Bijhorca (alongside the Salon International de la Lingerie) will return to Paris Expo at the Porte de Versailles with 17 UK companies under one roof.  

Uskees

Harris Wharf

UK highlights at Paris Fashion Week this season include:

Independent handbag brand Coco Barclay is showing at Who’s Next:  

“We aim to be as environmentally responsible as possible. We manufacture in the UK and offer many vegetable tanned leathers for our next collection. Our off-cuts are recycled into smaller leathergoods, which we sell in shops, including our own, around the UK”   

London-based contemporary womenswear designer Eudon Choi will be showing his new Pre-fall 2024 collection at Paper Mache Tiger:  

“The Pre-fall 2024 collection draws inspiration from the innovative and unconventional art movement, Mono-Ha, meaning ‘School of Things’. Rooted in a radical departure from conformist artistic practices, the late-1960s movement seeks to establish a symbiotic relationship between natural and industrial materials, reframing the dialogue between art and the surrounding environment.” 

Luxury knitwear designer Jo Gordon will be showcasing her AW24 collection at Welcome Edition:   

“My appreciation for good making never changes: I love things that are made honestly and function well.”

One Hundred Stars

Begg x Co

Yorkshire-born, London-based designer Laura Pitharas will be returning to the Emma Jones Consultancy Showroom with her twist on classic men’s tailoring referring to the brand as “menswear for womenswear”. 

“My aim is to make women feel their best through understated elegance. We have been selected to present our AW24 collection as part of DiscoveryLab this upcoming February during London Fashion Week and we are looking forward to showing at Emma Jones Consultancy Showroom for the third time.”   

Leem, the brand that specialises in Modestwear for contemporary women will also be returning to the Emma Jones Consultancy Showroom:    

“Leem is the ultimate destination for contemporary fashion that seamlessly blends elegance and sophistication with the latest trends. Our mission is to curate stylish pieces designed exclusively for today’s fashion-conscious woman. Each seasonal collection is culturally inclusive, catering to our diverse global audience. Explore our collections featuring versatile maxi dresses, chic separates, and cozy knits. Leem is where modern style meets timeless elegance. “ 

 

Showing at Tranoï will be Oeurs, a women’s footwear brand:  

“Oeurs elevates women’s footwear by harmoniously blending revered craftsmanship with enduring design. Each pair symbolises empowerment, subtly challenging the often unseen disparities in traditional fashion production. By pioneering techniques usually reserved for men’s shoes, Oeurs introduces an exceptional level of artistry and quality to women’s footwear. Our ethos: ‘Stride with gentle power’ captures the essence of our traditional yet innovative approach.”

Kitri

Eudon Choi

One Hundred Stars will be returning to Who’s Next:   

“One Hundred Stars is an independent womenswear brand that specialises in creating innovative prints inspired by historical influences. Key to One Hundred Stars ethos is their ethical and sustainability promises, following the highest industry standards across their entire production processes.  Favoured by celebrities and stocked by key department stores across the world this family run British brand is one to watch in 2024.” 

Uskees will be showing at Welcome Edition for the first time:   

“For a rich and fulfilling life, Uskees create classic workwear inspired staples, underpinned with colour and functionality for all-day, everyday wear. The brand’s aim is to minimise waste and encourage a deeper and longer relationship with garments and supports this with free repairs, deadstock initiatives and buy-back-schemes. ”  

Also at Welcome Edition will be Wax London:   

“Wax is a London based brand born out of a desire to make great clothes with character and integrity. Drawing inspiration from vintage and modern shapes, we weave in texture, pattern and print to create more than just clothing but pieces full of personality.    

 Wax is about celebrating the uniqueness of the individual. Our purpose is to offer elevated pieces that inspire confidence and self expression.”  

Oeurs

Good News

UKFT is looking forward to meeting buyers and press wishing to connect with UK exhibitors and businesses at the different trade shows and showrooms. UKFT’s Discover British Brands  in Paris map and social media campaign will highlight the range and quality of UK companies showing in Paris this season.  

Paul Alger MBE, Director of International Business at UKFT, said:  

“The UK has been at the forefront of quality fashion for centuries. Today’s UK fashion industry builds on this impressive heritage with a contemporary outlook and the same quintessentially British approach to style. The sector is dynamic and committed to exports, supported by quality textile manufacturing throughout the UK. UKFT is proud to bring a strong and diverse group of British menswear, womenswear, lingerie and accessories to Paris Fashion Week, supported by the Department for Business for the AW24 season.” 

Follow UKFT on Instagram @ukftorg and discover our Global Brands campaign to find out more about the British brands showing in Paris.