Leading British brands are set to unveil their AW24/5 collections at Pitti Uomo this January in Florence, showcasing a blend of innovation, sustainability and timeless craftsmanship. From luxurious textiles to groundbreaking initiatives, the upcoming season promises a diverse range of offerings which will attract the attention of discerning menswear buyers around the world.

Pantherella is launching the Hadley range for AW24, a sumptuous blend of cotton, cashmere and silk and features the iconic Pantherella ‘P’ embroidery. In the Classic collection, Flemming at first appears to be a simple plain knit sock, however, turning the comfort cuff back reveals a striking band of colourful stripes. New Vintage style Beckford takes its colour and design influence from 1970’s patterning interpretations of the Golden Era and celebrates Pantherella’s rich and extensive archive.   

Scott Nichol’s seasonal collection boasts a mixture of cosy wool blended fair isle patterns and cable knits across its relaunched men’s and women’s ranges. Sporting stripes and argyles are fresh yet still incorporating the SN heritage. The new Scott Nichol crest embroidery is proudly featured across organic cotton and wool blended styles. The brand has redeveloped its packaging to use a kraft quality card that is fully recyclable. The yarns used for this season are all a mix of natural and sustainable fibres, spanning organic cottons, merino wools and silk wool blends.   

Scott Nichol

Pantherella

As part of the journey of discovery, Tateossian is offering new stones for its bracelets such as k2 azurite and tourmalines, new silver chains for bracelets and necklaces made out 100% recycled silver, as well as a limited edition of turquoise ammonites that are millions of years old.  

Channel Jumper is launching a lighter version of the Guernsey and an extra soft casual sweater, which applies the brand’s traditional techniques and quality of wool.  

John Smedley’s collection theme for AW24 is Joyful Expression. The brand explains: “Knitwear is emotive and joyful, and this enticing collection of comforting shades and cosy silhouettes has been designed to allow men and women worldwide to bring a little happiness and refined luxury to their everyday. Offering a tactile experience to elevate the wearer’s confidence and simplify dressing, these are heirloom pieces in the making that will evoke positivity for years to come. As always, quality underpins all John Smedley garments. Mindfully crafted and designed to last for generations, we are proudly British, quietly confident, and committed to responsible yet innovative manufacturing.”

Tateossian

Elizabeth Parker

Christy’s Hats is introducing new baseball and bucket hats to add to the Christy’s cap collection. New Made in England cap collection made its own Witney factory to reduce the supply chain miles.

For the upcoming AW24 season, Crockett and Jones is expanding its collection of smart casual shoes and boots. Given the evolving way in which people are dressing, the footwear brand said it is increasingly seeing a demand for versatile styles that can be worn for both work and personal attire. This means more boots, more rubber soles and some new lasts inspired by the latest trends.  

Elizabeth Parker’s Quiet Luxury Collection draws upon the impact that subtle uniqueness has on formal accessorising. “We strive to provide style conscious gentlemen with luxury accessories that quietly accompany them through every moment in life. This collection features quiet detailing that enhances the finishes and impact of the designs,” said the brand.

Kirk & Kirk said it is introducing the world’s first handmade acrylic sunglass collection. Acrylic has many benefits, but the most important is that it is incredibly light and comfortable to wear. This means that you can get a chunky, voluminous look without the weight. Secondly, the company creates its own materials so the collection is unique.  

Hardy & Parsons

Loungers

This January Hardy & Parsons will continue to offer the “Limited Edition” belt collection as well as introducing key fobs showing iconic British cars from leftover 100% silk scraps of the exclusive “Legends” tie collection which was launched over 25 years ago to celebrate 100 years of the British  Motor Industry.  The Hardy & Parsons collection of Harris Tweed belts, tote bags, bow ties, dog collars and leads are made with Kenneth Mackenzie’s Harris Tweed collection, which is the oldest Harris Tweed mill and the only mill independently owned by an islander. 

For Joshua Ellis’s new 2024 scarf collection, developments include the new VTT Double Face in 90% Wool 10% Cashmere. This 30 x 180cm scarf has a loftier modern feel but still encompasses our classic tartans and checks. To complement this, Joshua Ellis also has the VSS scarf in the same composition which is a double plain in our bestselling shades of red/crimson, blue/navy and black/grey. An essential for everyone’s wardrobe.    

Meanwhile, Leathersmith of London will unveil its AW24 mens collection at Pitti Uomo, featuring shirts, knitwear, sportswear, bags, scarves and other accessories along with its beautiful diaries, notebooks and journals: “The style is timeless fashion, attention to quality and detail, shapes are modern, easy and comfortable to wear with a palette of rich colours in our scarves that complement our leather diaries and notebooks.”

At Pitti, Loungers will showcase the new versions of the Dream Walkers and Dream Drivers, two of the best examples of the house’s loafer shoe expertise. The brand is also debuting  the Loungers Kintsugi Project, a circularity initiative that reinforces the brand’s commitment to lasting quality and sustainability. Loungers has partnered with iCEEP, a leading Swiss company that helps companies to track and streamline circularity initiatives, to launch the project on the brand’s website: www.loungersway.com. There, Loungers enthusiasts are offered the opportunity to return pre-loved pairs in exchange for a generous rebate toward their next purchase. Loungers then upcycles the returned pairs for resale and charitable initiatives, thereby minimising waste and reducing its environmental impact.

Leathersmith of London

John Smedley

As these brands converge at Pitti, the collective showcase highlights the diversity, innovation and sustainability at the heart of British design.

UKFT is accompanying a group of 56 British brands in January 2024 at Pitti Uomo, with the support of the Department for Business and Trade (DBT). British heritage and craftsmanship will be a major focus this season amongst the British exhibitors. 

To find out more about UKFT’s activity at international trade shows, visit 

UKFT Global Brands