Meet Chris Chasseaud (37), founder of Malloch’s – the premium British knitwear label focusing on timeless classics that form your wardrobe staples.

With a keen focus on using the best British manufacturers, Malloch’s started small and is working towards producing an ever growing product range, not limited by the restrictions of trend-led fashion.

A project of Chris Chasseaud, a graphic designer and art director who found himself working in the fashion industry several years ago, he always respected the manufacturers he met through his travels. He wants to champion British manufacturing and highlight the quality which helps make British knitwear revered the world over. Chris wants to celebrate timeless style while being keen to ensuring that people don’t spend unnecessarily on fashion led garments, but rather trustworthy items they can rely on that have longevity.

Read Chris’ feature with UKFT Rise below: