Meet Tom King and Daisy Bryson, founders of Daisy King – the unisex clothing brand that’s full of self expression and brings a surreal, provocative and humorous approach to fashion and style conventions.

Daisy and Tom create their ‘Ugly-Fancy’ or ‘Ug-Fan’ or ‘Flancegly’ pieces by pairing irony and impact with high-quality fabrics and impeccably crafted designs. All the prints are hand illustrated by Tom and each collection tells a story.

The brand takes a fluid approach to gender, encouraging a unisex attitude to a range of its products and creating prints that are not gender specific. They are also transparent about where and how the garments are made and work to a high standard of sustainability and ethics.

Read Daisy and Tom’s feature with UKFT Rise below: